Task 3

I want to ensure my work in seen by potential clients and other designers who may be interested in collaborating. After looking at the Marketing Communication Mix I have decided that personal selling would be a good way to get my name out to potential clients. Networking in places owned by possible clients, filled with potential clients, on a face-to-face basis would give me a chance to talk to people about my work, as well as directing them to view my work online and offer my services.

Direct Marketing would also be a good idea when promoting myself. Sending mailers of my work, with my details attached, to pubs, bars, restaurants, bands etc. gives potential clients something physical to look at and hold, as well as on a screen. This also leads on to forms of advertising to promote my work. Putting up posters in creative environments such as Art Colleges my bring in interest through other creatives, and giving in flyers and business cards to places of potential work could also attract some interest. Although flyers and posters cannot be relied on singularly, as sometimes they may be lost among a sea of similar things. Starting groups on social networking sites such as Facebook and Twitter is another way of getting yourself recognized by a broader audience. I wouldn't use marketing methods such as Public Relations and Promotions, as these wont effectively get me relevant clients or the appropriate publicity.

I would make sure that I would use my website to sell my services directly to clients, and have a good and easy way to contact me through this. I may also look in to getting involved with an already existing collective, and use the already established name made by others as a starting point to become an established free lance Illustrator myself. I would also look in to getting my work shown in existing exhibitions, such as the Art Market in the Merrion Centre in Leeds whilst I live here, as well as exhibitions taking place in London and Brighton.