Task 1

My business is to set myself up as a freelance Illustrator. I will work with clients to provide a variety of services such as creating and hand-printing posters, flyers and other promotional materials, as well as show casing my work in public exhibitions. The area of clientele I plan to target are bar/pub/restaurant owners and bands. I want to obtain a network of contacts in other areas of the creative industries, such as other Illustrators and Graphic Designers, and have a long list of varying clientele using my services.

My target market would be small to medium size businesses, with whom I would work with to promote their name and/or services and help them to advertise these to an audience.

My pricing strategy would be penetration pricing. This would work to my advantage as it would attract clients who are looking for a high quality service for a low price. Eventually I would plan to raise my prices when I have established myself more as a professional Illustrator and achieved more experience.

Whilst living as a student I will not rely on my paid work as a free lance Illustrator as a primary source of income, but will use my time to build up a client base and eventually graduate in doing this as a full-time job.

I will promote myself through various means. An online portfolio will be key to getting my work seen, as well as face-to-face contact in the environments I would expect to meet possible clients and collaborators e.g. bars, at creative events. I will promote the fact that I only use eco-friendly printing methods and will only work with ethical clients and companies, and use this to attract specific clients. I will also build up a separate client base that come under the niche of burlesque and rockabilly themed events.

After graduation, I would be based in Brighton as it has good access to London but costs a little less to live. It is also an environment full of up-and-coming events/bands/night-life, as well as being known for it's creativity.